What is color theory and why is it important in graphic design ?

Color is a powerful way to tell a story, convey emotion and establish a strong brand identity. Ask this question to test a candidate’s knowledge of foundationational graphic design skills

What to look for in an answer:
• In-depth knowledge of color theory
• Appreciation for color in design
• Visual communication skills

Example: “Color theory is the science and art of how colors interact, complement and contrast. I use the elements of color theory to inform my work and invoke feeling in my designs. For example, when I designed the brand identity for a sports equipment company, I suggested using orange with oversized typography to convey energy and vitality and bring immediate impact.”